A Carbon Tax: A Non-Negotiable Path Forward To mitigate the increasing frequency and severity of natural disasters, it’s clear that incremental solutions like driving EVs and corporate recycling programs, while helpful, are insufficient. Systemic, economy-wide change is necessary—and a carbon tax is a proven mechanism to drive that transformation. The True Cost of Fossil Fuels […]
Voluntary carbon markets emerged as a bridge solution during a period where government policy on climate change lagged. They were initially viewed as a temporary fix, expected to diminish in relevance as government policies caught up. Yet, at the UN’s 28th Climate Conference, the stumbling blocks encountered in finalizing Article 6 highlighted a different reality. […]
? I often get asked if we should offset our air flights. As I’ve been working closely on the tech behind StandForTrees.org, I want to share some insights on reducing our carbon footprint. Note that while I mostly refer to Stand for Trees below, there are lots of great alternatives, the key is just to […]
? COP28: A Call to Action for Climate and Forests The United Nations’ 28th Convention of the Parties (COP28) is fast approaching, marking a pivotal moment for global climate action. As the climate community converges in Dubai, the urgency to address climate change and protect our forests has never been greater. ? Why COP28 Matters: […]
In the face of the escalating climate crisis, businesses and organizations worldwide are stepping up their sustainability efforts. However, it’s not just about what you do; it’s also about how you communicate it. Effective communication is crucial in raising awareness, inspiring action, and fostering a culture of sustainability among your audience. But how can you […]
In Web3, brands can view marketing opportunities like sponsoring, engaging with a community, or even running CPM based ad campaigns as investments with an ROI in cash instead of a cost center. By aligning with their investee’s values, contributing to a Web3 community in kind and sometimes also in cash, a brand can actually make […]
The Critical Role of Carbon Markets in Our Climate Future As we stand at a pivotal moment in our fight against climate change, the importance of carbon markets has never been more pronounced. A recent insightful piece by Deloitte sheds light on this crucial topic, offering a comprehensive look at the current state and future […]
In today’s business landscape, understanding greenhouse gas (GHG) emissions isn’t just about going green, it’s about how your business operates, what emissions are under your control and what emissions information you need from your partners. Contact tom@meta-carbon.com if you want to discuss how to evaluate your carbon footprint and engage your customers or audience to […]
Sustainable brand strategy is not just about reducing your environmental impact or supporting social causes. It’s also about communicating your values, goals, and achievements to your customers in a way that builds trust, loyalty, and differentiation. In this article, you’ll learn some best practices for crafting and delivering your sustainability message across different channels and […]
In the music industry we see Coldplay communicating clearly what his commitment to climate action is on their sustainability page. The best sustainability pages feel authentic and transparent in so far as they explain what they’ve done to measure their carbon footprint, discussed opportunities to reduce their footprint, ways they are leveraging their brand’s power […]
